The discussions always take place behind closed doors or using censored language. But, it is still often shrouded in secrecy. Menstruation is a very normal heath process for women. Irrational passion must be genetic.” – Vineeta tells Forbes. I realise now how similar I am to my father. The research and analysis based-videos talked about important topics like menstruation, gender pay gap, beauty standards, relevant laws and policies and so much more. Tara Kapur along with her brilliant co-founder Ankita Shetty decided that it was time women got a content platform that answered their questions. What are they and how do they solve it? By building a video-based empowerment platform called Vitamin Stree. There are multiple societal and financial factors that hold women back. Related read: How to sell clothes online in India: With LIVE examples Empowerment through videos – Tara Kapur Richa has not only de-stigmatised the concept of wearing fashionable but comfortable innerwear, she has also made women who want to sell clothes online be more confident in making these choices openly. An online store for lingerie and nightwear. Today, she is the founder of a multi-million dollar enterprise – Zivame. Despite several social backlashes, an initially unsupportive social circle and struggles in funding, Richa did not give up. Richa Kar recognized this gap in the market and faced it head-on. Reports suggest more than 82% of Indian women just did not get a professional expert’s opinion when buying undergarments for their size. In Indian society, a lot of conversations happen behind closed doors. She now has her own successful eCommerce business built on her passion – building a consumer business that catered specifically to Indian women! Challenging taboos – Richa Kar Even though Vineeta once did not understand her father’s sentiments, today she wholeheartedly believes in it. VIneeta says she was inspired by her father who had this “irrational passion”. Vineeta Singh, one of the most famous woman entrepreneurs in India, founded Sugar Cosmetics on her third attempt at starting a business.Įven though there were initial challenges like breaking their last ₹30 lakh fixed deposit, their brand today sees more than ₹2 crore sales in ONE day. And one of those tries might just change your life.
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